Fine Rug Store brings four generations of hand-knotted rug craftsmanship to the homes, estates, and design projects of Beverly Hills, California. Every rug we sell is a genuine handmade piece — knotted by artisans in the great weaving centers of Iran, Turkey, Afghanistan, India, and Pakistan — and delivered directly to your Beverly Hills residence. What separates us from online-only sellers is simple: we come to you. Our team offers free in-home consultations across the 90210 and the wider Westside, bringing curated rugs into your space so you can judge scale, color, and light against your own floors and furnishings before you commit.
A hand-knotted rug is a tactile investment, and no screen can convey the depth of a vegetable-dyed wool or the way silk shifts color as the California light moves across a room. That is why we bring the showroom to you. For clients furnishing a single room or an entire estate, our specialists travel to your Beverly Hills home, bring a hand-selected range of rugs suited to your spaces, and help coordinate sizes, palettes, and styles across the whole property. There is no charge and no obligation. Whether you are in a Trousdale Estates mid-century, a Flats traditional, or a gated Beverly Park compound, we will meet you where you live — and we work fluently alongside the interior designers and architects that Beverly Hills clients so often engage.
Beverly Hills spans dramatically different architectural worlds, and the right rug depends heavily on the home. Here is how we approach the city's most distinct areas:
The Flats — the grid of broad, palm-lined streets below Sunset — hold many of Beverly Hills' grand traditional and Spanish Revival homes, with formal living and dining rooms built for entertaining. These spaces reward classical, finely knotted pieces: Persian medallion rugs in the 9'x12' to 12'x15' range that anchor a formal salon, and silk rugs where a floor is meant to be admired.
Trousdale's celebrated mid-century and contemporary architecture — clean lines, walls of glass, open plans — calls for a different hand. Here we steer clients toward modern and contemporary hand-knotted rugs and softer, open-field Oushak pieces whose muted palettes complement rather than compete with the architecture and the view.
The canyon estates above the city and the gated Beverly Park enclave offer the scale that palatial Persian rugs were made for. Great rooms, double-height entries, and expansive primary suites suit oversized pieces — finely detailed Tabriz and Kashan designs in the 12'x18' range, or genuine antique rugs with the provenance that collectors in these homes value.
Beverly Hills sits at the center of one of the country's densest concentrations of interior designers and architects. We regularly supply the trade, offer a designer program, and are comfortable working to a designer's specification — matching a specific palette, sourcing an unusual size, or presenting curated options for client approval in the home.
Beverly Hills taste runs from old-world formal to sleek contemporary. These are the styles our Westside clients return to most:
Scale is the most common mistake we correct in large California homes, where undersized rugs float in oversized rooms. A few guidelines:
Browse our rugs organized by size, or let us bring options to your home and measure in person.
We deliver hand-knotted rugs throughout Beverly Hills and greater Los Angeles, and for larger pieces and whole-home projects our team handles placement personally. Because every rug we carry is a genuine one-of-a-kind piece, we encourage clients to reserve pieces they love early — when a particular rug sells, it is gone. An in-home consultation lets you compare several pieces side by side, in your own light, before deciding.
Southern California's strong, direct sunlight is the main long-term concern for fine rugs — UV can fade even the best vegetable dyes over years of exposure. Rotate rugs once or twice a year to even out sun and traffic, use quality rug pads, address spills by blotting rather than rubbing, and have fine pieces professionally hand-washed periodically rather than steam-cleaned. Our family has run a hand-wash rug cleaning facility for generations and is glad to advise Beverly Hills clients on protecting an investment piece.
Fine Rug Store is the online home of the Wahi family's handmade rug collection — four generations of rug makers with weaving roots dating to 1980. We sell only genuine hand-knotted rugs, never machine-made or tufted reproductions, sourced directly from master weaving centers rather than through wholesalers. Every piece is one-of-a-kind, individually photographed, and honestly described. And unlike online-only sellers, we back it with real, in-person service in Beverly Hills. Explore our full handmade rug collection online, or call 1-888-703-0590 to arrange a free in-home consultation.
Yes. We deliver hand-knotted rugs throughout Beverly Hills and greater Los Angeles. For larger pieces and whole-home projects, our team handles delivery and placement in person.
Yes. Our specialists travel to your Beverly Hills home with a curated selection of rugs suited to your rooms, at no cost and no obligation, and help you coordinate sizes, colors, and styles across the property.
Yes. We regularly supply the design trade, offer a dedicated designer program, and can work to a designer's specification — matching palettes, sourcing specific sizes, and presenting curated options for client approval in the home.
Most formal Beverly Hills living rooms take a 9'x12' or larger so all seating rests on the rug; estate great rooms often need oversized or coordinated pieces, which we plan on-site.
Every rug we sell is genuinely hand-knotted by artisan weavers. We do not sell machine-made or tufted rugs. Each piece is one-of-a-kind and individually described.
Browse our full handmade rug collection, explore Persian, silk, and modern rugs, or call 1-888-703-0590 to schedule your free Beverly Hills in-home consultation.
